Photographer Wes Naman's Scotch Tape series makes use of clear tape to contort people's faces into amusing positions.
Just as many of us have probably done before, the project begun when the photographer's assistant, for the sake of being funny, began to put scotch tape on her nose, which then inspired Naman to do the same to his lips. One year later, this event inspired the photographer to create an ongoing series of portraits, which features individuals who have plastic tape all over their faces to distort and recreate their visages into a zombie-like spectacle. Naman tries to encourage the models to make expressions as best as they can as well as to try and use their facial muscles to tear off the tape.
The results of the Scotch Tape Series is a creative, intriguing and hilarious masterpiece that makes it hard to look away.
Key Themes Behind This Trend
- Facial Distortion
- The trend of using unconventional methods to distort facial features presents disruptive innovation opportunities for the beauty and cosmetics industry to develop unique and customizable makeup looks.
- Photography Trends
- The trend of using unusual and unconventional methods in photography presents disruptive innovation opportunities for the art and photography industry to develop new and unique visual styles.
- Novelty Photography Props
- The trend of using everyday household objects as photography props presents opportunities for the novelty and gift industry to create new and unique products for consumers looking for fun and quirky gifts.
Where This Applies
- Beauty and Cosmetics
- The beauty and cosmetics industry can leverage distorted facial features as a unique selling point to attract a younger consumer base with a preference for unconventional makeup looks.
- Art and Photography
- The art and photography industry can incorporate facial distortion as a new visual style that can offer consumers a unique and unconventional perspective.
- Novelty and Gift
- The gift and novelty industry can benefit from the use of everyday household objects as fun and quirky photography props to attract a younger and more diverse consumer base.
