The type of font you use for your business card, cover letter or any professional document can actually impact the way the reader views you, which is why you need to read the Quick and Comprehensive Type Guide before you type anything ever again.
First of all, this infographic shows you a several commonly used typefaces and the most common styles including bold, italic and condensed font. Then it gives you a brief look at the anatomy of type because most people have no idea that type even has an anatomy. The second part of the Type Guide shows you examples of different types of font and what kind of message they convey.
Now you know that Rage Italic is casual, Bickham Script is elegant and Comic Sans is a major Faux pas.
What's Driving This Trend
- Typography Awareness
- Opportunity for businesses to educate their audience and clients about the impact of typography on brand perception.
- Font Personalization
- Potential for businesses to offer customized fonts and typography services to help clients convey specific messages and brand personalities.
- Design Psychology
- Emerging field where businesses can explore the psychological impact of different fonts to strategically communicate their brand's values and evoke specific emotions.
Who This Affects Most
- Graphic Design
- Graphic design agencies can offer comprehensive type guides and consultations to help clients make informed typography choices.
- Brand Strategy
- Opportunity for brand strategists to incorporate font selection and typography into their overall brand positioning and messaging strategies.
- Education
- Educational institutions can develop courses or workshops to teach students about the importance of typography in effective communication and branding.
