Beauty Industry Targets Young Divas
lourdes sanchez bayas — April 22, 2008 — Fashion
References: abcnews.go
There is growing desire among pre-teen and tweens to want to look glamorous and absolutely fabulous beyond their years. As a result, it is no longer rare to run into young girls who are all dolled up with lip gloss, their hair done, nail and toenail polish, and smelling of Chanel number 5 and, of course, sporting the latest Hannah Montana-inspired garment.
"Maria and her friends may not know it but they are smack dab in the middle of a trend — the billion-dollar beauty industry is reaching out to the tween and pre-teen market in a big way," ABC News says. "It seems just about every corner salon these days offers a 'Little Diva 'Do' package. And a hot seller at Toys R Us is the Hannah Montana Backstage Makeover Set — targeting the 3-7 age group. Not to mention services for teens and kids is the hottest growing trend in the spa market."
When I was a 9 or 10 year old girl I had no time or inclination to think about my hair or my nails; getting a manicure or my hair done was the farthest thing from my mind. Yuk. Times change.
"Maria and her friends may not know it but they are smack dab in the middle of a trend — the billion-dollar beauty industry is reaching out to the tween and pre-teen market in a big way," ABC News says. "It seems just about every corner salon these days offers a 'Little Diva 'Do' package. And a hot seller at Toys R Us is the Hannah Montana Backstage Makeover Set — targeting the 3-7 age group. Not to mention services for teens and kids is the hottest growing trend in the spa market."
When I was a 9 or 10 year old girl I had no time or inclination to think about my hair or my nails; getting a manicure or my hair done was the farthest thing from my mind. Yuk. Times change.
Trend Themes
1. Tween Glamification - Opportunity for beauty industry to cater to the growing desire among pre-teen and tween girls to look glamorous and fabulous at a young age.
2. Beauty Services for Kids - Offering hair, nail, and spa services for kids and teenagers is a rapidly growing trend in the beauty and spa market.
3. Celebrity-inspired Makeovers - The popularity of celebrity-inspired makeover sets and garments for young girls presents an opportunity for retailers to target the 3-7 age group.
Industry Implications
1. Beauty Industry - Beauty salons and spa businesses can tap into the tween market by offering specialized services and products for young girls.
2. Retail - Retailers can capitalize on the trend by creating and selling celebrity-inspired makeover sets and clothing items for young girls.
3. Personal Care Products - Manufacturers of children's personal care products can develop new lines that cater specifically to tweens and pre-teens.
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