In a creative and artistic move, the New York Times has commissioned artist Gyongy Laky to sculpt custom-made fonts and graphics for its pre-Earth Day Green Issue. The fonts are made from various earth-material such as coal and wood, demonstrating that the medium is the message.
Implications - The rise of environmentalism has pervaded every industry and niche, and savvy marketers and ad agencies are tapping into this phenomenon by creating "green" ads using recycled, sustainable or repurposed materials. In this example, artist Gyongy Laky created a font with coal and wood to demonstrate the New York Times' eco-friendly message for its Green issue. Companies can take advantage of this opportunity by adopting similar "green" mediums.
What's Driving This Trend
- Eco-friendly Design
- Businesses can utilize sustainable or repurposed materials in their designs, following in the footsteps of The New York Times' Green Issue font made from earth-materials.
- Custom-made Fonts
- Custom-made eco-friendly fonts, similar to those by artist Gyongy Laky for The New York Times, can set businesses apart while demonstrating their commitment to sustainability.
- Environmental Branding
- Environmental branding using earth-materials can help businesses showcase their eco-friendliness, as seen in The New York Times Green Issue font.
Who This Affects Most
- Advertising
- Advertising agencies can capitalize on the rise of environmentalism by creating 'green' ads that utilize sustainable or repurposed materials.
- Graphic Design
- Graphic design firms can explore the use of custom-made eco-friendly fonts, such as those created by artist Gyongy Laky for The New York Times, in their designs.
- Printing
- Printing companies can engage in environmental branding by printing materials on earth-friendly mediums, similar to The New York Times' Green Issue font made from coal and wood.
