Evocative Shadowy Streetwear

The Passarella Death Squad x Boxfresh 2013 Collection is Illuminating

The Passarella Death Squad x Boxfresh 2013 Spring/Summer collection is dreamy with wicked graphic prints and a mix of diversely treated materials.

This coherent collaborative effort is a match made in heaven. The result is a sharp collection of tees, jackets and sweaters. The imaginative graphic t-shirts are monochromatic, made up of evocative photographic shadow images that are printed on tees made of bamboo. These chic tees are compelling and expressive.

Other polished and unusually treated pieces include the jackets. There are drum-dyed jacket made of lamb leather and a black trench coat constructed from 'shape memory' fabric. The cuts of the jackets are contemporary and edgy interpretations of integral closet staples.

The Passarella Death Squad x Boxfresh 2013 Spring/Summer collection is the ultimate British streetwear collaboration.

Graphic Prints
Disruptive innovation opportunity: Developing new printing techniques and materials for graphic prints on clothing.
Unusual Materials
Disruptive innovation opportunity: Exploring alternative and sustainable materials for clothing construction.
Contemporary Cuts
Disruptive innovation opportunity: Rethinking traditional garment construction techniques to create unique and edgy cuts.

Who This Affects Most

Fashion Industry
Disruptive innovation opportunity: Incorporating innovative design elements and materials into clothing collections.
Printing Industry
Disruptive innovation opportunity: Developing advanced printing techniques for creating high-quality graphic prints.
Textile Industry
Disruptive innovation opportunity: Exploring unconventional materials and fabric treatments for textile production.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 71%
Freshness 8%

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