German-based photographer Edgar Berg's Under The City editorial does its best to remain coy and pensive within each snapshot. It is in this series that model Bryan Mcmullin is found completely alone, even whilst in the middle of busy European streets.
Mcmullin was dressed in rustic menswear on behalf of stylist Gabriel Fedeles. Fedeles selected a host of leather gear, brought to viewers of Under The City in the forms of fitted coats, stone wash jeans and lace up combat boots. His flawless skin was further attended to by makeup and hair aficionado Emmanuelle Monblanc who oversaw the execution of Mcmullin's smooth complexion, clean angular coif and natural cosmetic look, ideal for the solemn spread.
Key Themes Behind This Trend
- Solitary Street Photography
- Utilize the aesthetic of In-Street Photoshoots to create thought-provoking content featuring solitude in bustling urban environments.
- Rustic Menswear Styles
- Create sleek and trendy menswear styles inspired by rustic design elements as seen in the Under The City editorial.
- Natural Beauty Looks
- Embrace natural beauty looks with clean, minimalistic makeup and hair designs that enhance one's unique features.
Where This Applies
- Fashion
- Create a fashion line targeting consumers who desire gritty menswear styles with a touch of rustic and vintage elements.
- Beauty
- Develop a makeup and hair product line that emphasizes natural beauty looks, using minimalistic and natural ingredients.
- Photography
- Utilize in-street photoshoots to capture thought-provoking images that encapsulate solitude while juxtaposed against bustling urban environments.
