Graphic designer Flora Borsi's Photoshop in Real Life images depict what the computer edits may look like if they took place on any given day. The menu of drop down tools are applied in a comical manner to the nose, lips, teeth and eyes of her subject.
The Photoshop in Real Life series pokes fun at the surreal 'Convert to Smart Object' and 'Puppet Warp' options that are so frequently used on the database. While these choices are viable and preferred by countless magazines, newspapers and advertising agencies, Borsi points to just how unrealistic the manipulations are. When placed in this existential context, the contrasts that are commonly drawn between the device and living beings become all the more present.
What's Driving This Trend
- Real Life Photoshop Edits
- Opportunity for disruptive innovation in developing software or technology that creates realistic and seamless image enhancements in real-time.
- Comical Application of Photoshop Tools
- Opportunity for disruptive innovation in designing intuitive and user-friendly graphic editing software that incorporates humor and creativity into the editing process.
- Unrealistic Manipulations in Media
- Opportunity for disruptive innovation in promoting authenticity and transparency in media by encouraging responsible use of image editing techniques and discouraging unrealistic manipulations.
Who This Affects Most
- Software Development
- Opportunity for disruptive innovation in developing advanced image editing software that offers more realistic and natural enhancements.
- Graphic Design
- Opportunity for disruptive innovation in creating tools and techniques that allow graphic designers to express creativity and humor in their work while maintaining professional standards.
- Media and Advertising
- Opportunity for disruptive innovation in promoting authentic and transparent advertising practices that prioritize real representations of products and services.
