When it comes to marketing one's brand, the idea of recreating the labeling means everything to how well a product will do in the market place; when Son Brusque approached Grafica Design to redo their food jar packaging, the minimalist ideology expanded into a whole new market.
The mason jar affect on fashion, branding and design has changed the way companies are targeting their market. The mason jar has quickly become one of the most popular 'hipster' ideas on the market, making the Son Brusque leap into this direct a natural one. From the bold minimalist white writing on a clear mason jar, the message the brand is making is a bold one. Moving into the next wave of culture is a priority for brands look to market to 'niche' brands.
What's Driving This Trend
- Minimalist Packaging
- Opportunity for brands to adopt minimalist design principles in their packaging to appeal to a modern, minimalist consumer base.
- Hipster-inspired Marketing
- Opportunity for brands to embrace hipster trends, like mason jar aesthetics, to target a niche consumer segment.
- Niche Branding
- Opportunity for brands to focus on catering to specific, niche markets in order to differentiate themselves and appeal to unique consumer preferences.
Who This Affects Most
- Food Packaging
- Disruptive innovation opportunity in the food packaging industry by adopting minimalist art-inspired designs to capture consumer attention.
- Graphic Design
- Disruptive innovation opportunity in the graphic design industry by incorporating hipster-inspired design elements to create unique and compelling packaging.
- Fashion & Lifestyle
- Disruptive innovation opportunity in the fashion and lifestyle industry by leveraging mason jar aesthetics to create trendy, hipster-inspired products and branding.
