Electronics brand BGH is revolutionizing the way people eat with microwaves, first with their Musical Microwaves and now, the Container Alarms.
In collaboration with Argentina ad agency Del Campo Nazca Saatchi & Saatchi and Tupperware, a new remote-controlled, anti-theft monitoring system has been developed to ensure those sneaky coworkers aren't stealing those delicious leftovers. Once unwanted hands break the seal in a gluttonous attempt to consume those delectable treats, the siren, similar to a car alarm, sounds, notifying the food's rightful owner. To ensure the sounds cannot be masked or muffled by another, the alarm can only be turned off by a special remote control. The Container Alarm is also great to monitor and control consumption at home, especially for cunning children who want to sneak a bedtime snack or those on a strict diet as well.
What's Driving This Trend
- Anti-theft Monitoring Systems
- Developing remote-controlled, anti-theft monitoring systems for containers and other items presents a disruptive innovation opportunity in the home security industry.
- Smart Food Containers
- Incorporating technology such as alarms and remote control into food containers presents a disruptive innovation opportunity for companies in the food storage and packaging industry.
- Discreet Alarm Systems
- Creating alarm systems that cannot be easily silenced or tampered with presents a disruptive innovation opportunity for companies in the home security industry.
Who This Affects Most
- Home Security
- The development of anti-theft monitoring systems presents an opportunity for companies in the home security industry to expand beyond traditional alarm systems and provide solutions for personal items.
- Food Storage and Packaging
- Incorporating technology such as alarms and remote control into food containers presents an opportunity for companies in the food storage and packaging industry to innovate and differentiate their products.
- Child Safety
- Manufacturing discreet alarm systems that cannot be easily silenced or tampered with presents an opportunity for companies focused on child safety and monitoring.
