The Spon Diogo Spring 2013 collection catalog embraces a ‘less is more’ style motto. The stunning advertorial spread features Seed model Debbie Wallace who is captured by photographer Nikolaj Moller’s lens.
Debbie is outfitted in the label’s effortlessly cool and sporty garments that are displayed in a palette of neutral and monochromatic tones. From long skirts and slitted dresses to boxy top and short ensembles, this stunning portrait series endorses easy dressing.
A revival of modern minimalism, the Spon Diogo Spring 2013 women’s collection catalog is the definition of easy elegance and undeniable sophistication that never loses its sense of cool. This youthful and relevant collection challenges traditional sportswear ideals, instead putting forth forward-thinking ideas that marry aesthetics with function and comfort.
Why This Trend Is Growing
- Modern Minimalism
- Opportunity for brands to create minimalist sportswear that combines aesthetics with function and comfort.
- Effortless Cool
- Potential to design sporty garments that embody a sense of ease and style.
- Grunge-inspiration
- Opportunity for brands to infuse grunge elements into sportswear collections, creating a unique and edgy aesthetic.
Industries Being Reshaped
- Fashion
- Fashion brands can explore disruptive innovation by creating sportswear collections that challenge traditional ideals and embrace modern minimalism.
- Photography
- Photographers can experiment with capturing sporty garments in a way that emphasizes their effortless cool.
- Advertising
- Opportunity for advertisers to create campaigns that showcase the grunge-inspired elements of sportswear catalogs, attracting a younger and edgy audience.
