The Rockwell by Parra 2012 Fall/Winter collection offers new editions of a wider scope of merchandise with funky characters, vibrant colors and tons of fun.
The collection is centered around the Dutch artist's vivid pop art style and his humor. A signature illustration in this series is a blue bird who appears on t-shirts, hats and sweatshirts in a variety of predicaments. As well, other characters like personified fruits and half human/half animal characters carry on throughout the line-up. Fun pieces include the white tees with framed comic-like pictures. For instance, one version is a t-shirt with a pair of legs under water with the saying "the one that got away." The apparel and accessories are relaxed and meant to be taken with a grain of salt.
The Rockwell by Parra 2012 collection is bright, wacky and above all creative.
What's Driving This Trend
- Pop Art Fashion
- Opportunity to incorporate unique and playful design elements on clothing and accessories.
- Hand-drawn Graphics
- Opportunity to create a one-of-a-kind, artisanal feel in apparel design.
- Comic-style Prints
- Opportunity to tap into the growing trend of graphic and novel-style fashion.
Who This Affects Most
- Fashion Apparel
- Brands can differentiate themselves by incorporating fun, unique design elements in their products.
- Accessories
- Opportunity to create playful and eye-catching accessories like hats, bags, or jewelry.
- Graphic Design
- Customizable graphic design services can tap into the market demand for unique and creative graphics for apparel and other products.
