A Matt Irwin editorial breaks boundaries and creates a certain stigma around him as a photographer. He invokes a large range of emotion into his work by exclusively working with well-known models, actresses and fashion designers. This photographer has worked with the likes of Naomi Campbell and the Victoria’s Secret Angels. His latest project with Mugler designer Nicola Formichetti has created a huge buzz amongst the industry.
The photographer uses risqué photo shoots to depict the state of pop culture at the time. A strictly punk photo shoot in 2009 connected the up rising of the punk music genre into main stream culture. From somber editorials to full fledge outrageous pieces, any Matt Irwin editorial stands the test of time.
SCORE
5.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 80%
Activity 85%
Freshness 8%
