Will Ferrell is contributing his hot bod to charity Cancer for College. The comedian has stripped down to his most revealing beach attire to be the cover model of the Super Sex Hot Tan Sunscreen.
The bottle, which is being sold at a $25 may not seem so worth it for a simple bottle of sunscreen; even if Will Ferrel is on it. However, for the good cause that is behind the product most certainly is. The Cancer for College charity, which was founded by one of Ferrell’s close friends Craig Pollard was created to allow cancer survivors the chance of getting an education by paying for their college degrees. As many of us may know, cancer treatment is very expensive and financially burdensome, which at the end may not leave young adults the opportunity to attend university.
What's Driving This Trend
- Charitable Celebrity Endorsements
- Disruptive innovation opportunity: Creating products or campaigns that leverage the star power of celebrities to raise funds for charitable causes
- Inclusive Education Initiatives
- Disruptive innovation opportunity: Developing programs and support systems that provide cancer survivors with access to higher education opportunities
- Alternative Fundraising Platforms
- Disruptive innovation opportunity: Creating innovative platforms or approaches to raise funds for cancer-related causes
Who This Affects Most
- Cosmetics and Personal Care
- Disruptive innovation opportunity: Developing unique products or packaging concepts that engage consumers through celebrity endorsements
- Education and Nonprofit
- Disruptive innovation opportunity: Implementing new strategies or partnerships to support cancer survivors' educational aspirations
- Social Impact and Philanthropy
- Disruptive innovation opportunity: Deploying innovative fundraising models or technologies to drive support for cancer-related charities
