The Double Magazine Silent House editorial features model Hedvig Palm within a series of grungy, 1990s-style polaroids. Photographer Andrea Spotorno infused the production with her own sense of vintage chic direction, present in the forms of long ominous shadows and nude coloring.
Stylist Camille Bidault Waddington added to Spotorno's 1990s allure with her ripped jeans, denim on denim ensembles, oversize leather coats and thick chunky heels. It was within these almost ironic pieces that Palm posed nonchalantly, learning up against barren walls, mattresses and used furniture sets. It it is in this way that Waddington and Spotorno have expressed their preference for a minimalist bare bones aesthetic, one that is of great appeal to Double Magazine's young new aged readership.
Why This Trend Is Growing
- Grungy Polaroid Editorials
- Disruptive innovation opportunity: Creating a platform for photographers and stylists to showcase grungy, vintage-inspired polaroid editorials.
- Vintage Chic Direction
- Disruptive innovation opportunity: Developing a service that offers vintage chic direction for photography and fashion shoots.
- Minimalist Bare Bones Aesthetic
- Disruptive innovation opportunity: Designing a line of minimalist furniture and home decor that appeals to a young, new-aged audience.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Incorporating polaroid-style photography into fashion campaigns and editorials.
- Photography
- Disruptive innovation opportunity: Creating a digital platform for photographers to simulate the polaroid aesthetic in their photos.
- Home Decor
- Disruptive innovation opportunity: Introducing a range of furniture and decor items that embody the minimalist bare bones aesthetic.
