Ponystep Magazine's 'Boxing Clever' editorial is centered upon British boxer Amir Khan. Khan has quickly become a paragon of not only athletics but also style, apparent in his recent collaborations with Net-A-Porter's 'The Way I Dress' films.
Stylist Phoebe Arnold makes Khan appear sleek and upscale in spite of the red fighting gloves and black helmet. This is fitting with Khan's dainty-yet-rough persona that is so accurately reflected in the dialogue.
Writer David Hellqvist met with Khan at the Fernandez & Wells restaurant at the peak of Fashion Week's Menswear day. It was there that the celebrity sportsman spoke of his intense profession, "I might be nervous before the bell goes but once I'm in the ring, only me and my opponent exist."
Key Themes Behind This Trend
- Upscale Sports Editorials
- There is an opportunity for luxury brands to collaborate with athletes and create elevated editorial content that merges the worlds of sports and fashion.
- Athlete-driven Fashion
- More athletes are becoming style icons and this trend presents a chance for fashion brands to partner with them in creating unique clothing lines that merge performance with aesthetics.
- Sport-inspired Styling
- Stylists can experiment with incorporating sports-inspired elements into high fashion looks, presenting an opportunity to create unique, edgy and versatile styles for the fashion industry.
Where This Applies
- Athletic Apparel
- Companies can produce high-end, performance-driven clothing that can be used by athletes both on and off the field.
- Luxury Fashion
- As more athletes become style icons, there is a chance to collaborate with them in creating unique high-end clothing lines that merge performance and style.
- Photography/editorial
- The trend of sports-inspired high fashion editorials presents an opportunity for photographers and stylists to experiment with incorporating different elements into their work and create unique, compelling content.
