The Onia Resort 2013 collection is based on life in the Maldives. The Asian island has been a go-to getaway spot for celebrities and chic travel groups looking to escape from the daily rigors of cold climates, and it therefore follows that the New York brand looked East for style tips.
This Resort 2013 line is grounded in aquatic needs only, readily apparent in the teal and orange swimming shorts and the floral print bathing suits. While the designs are quite feminine, they are suited to the lives of vacationing males, whether they are headed for the Maldives or any other sunny spot on the globe. Currently featured on the site are an assortment of tight womanly trunks, titled 'Papaya,' 'Becci' and 'Navy Glenjade.'
What's Driving This Trend
- Aquatic-inspired Fashion
- Opportunity to create fashionable swimwear and resort wear collections inspired by aquatic elements and tropical destinations.
- East Meets West Styling
- Opportunity to blend eastern and western fashion influences to create unique and globally appealing designs.
- Gender-inclusive Resort Wear
- Opportunity to design resort wear that caters to both men and women, providing stylish and comfortable options for all vacationers.
Who This Affects Most
- Fashion and Apparel
- Fashion brands can capitalize on the trend towards aquatic-inspired resort wear and swimwear, offering stylish options for travel enthusiasts.
- Tourism and Hospitality
- Hotels, resorts, and travel agencies can tap into the trend by offering vacation packages and experiences that cater to fashion-conscious travelers seeking aquatic-inspired destinations.
- E-commerce and Retail
- Online retailers and brick-and-mortar stores can seize the opportunity to stock and promote aquatic-inspired fashion collections, targeting consumers looking for unique and stylish vacation attire.
