When you combine a stunning Pussy Cat Doll, remix a wildly popular 80s tune and have a hot Brazilian theme to your campaign, how could it not go viral?
To promote Caress Brazilian Exotic Oil Infusions bodywash, Nicole Scherzinger is using her exotic appeal and stunning voice to a front a new campaign for Caress bodywash. The beautiful lead singer of the Pussycat Dolls had fun creating her own version of the retro Duran Duran hit, Rio.
"Brazil is all about smooth moves, vivacious sounds and beautiful skin," says Scherzinger. "That's why I'm thrilled to be recording such a fun, Brazilian remake of my favorite Duran Duran song for Caress. Just like the new Caress Brazilian body wash, it's sexy, spirited and will inspire women to unleash the enchantment of Brazil."
The tune can be heard in the clip above, as well as on the official site which also includes an interactive component. Users are encouraged to create their own music video to the song for a chance to win a trip to Rio, an iPod loaded with Brazilian music or tons of beauty products from the Caress line.
US citizens can go to the site to order free samples. Lucky!!
Listen to the song here:
What's Driving This Trend
- Viral Music Remakes
- The success of the Caress Brazilian Exotic Oil Infusions campaign showcases the potential for viral music remakes to generate buzz and engagement.
- Interactive Brand Experiences
- The interactive component of the Caress campaign demonstrates the value of providing users with opportunities to engage and create their own content.
- Ethnic-inspired Product Lines
- The launch of Caress Brazilian Exotic Oil Infusions bodywash highlights the potential for ethnic-inspired product lines to resonate with consumers and tap into cultural trends.
Who This Affects Most
- Beauty and Personal Care
- The Caress Brazilian Exotic Oil Infusions campaign reveals opportunities within the beauty and personal care industry to leverage creative marketing strategies and ethnic-inspired product lines.
- Music and Entertainment
- The success of the Caress campaign suggests potential for collaboration between brands and musicians to create viral music content to promote products and engage audiences.
- Travel and Tourism
- The opportunity to win a trip to Rio as part of the Caress campaign showcases the potential for travel and tourism industry to partner with brands for promotional purposes.
