Tomboyish Floral Fashion

The Hermione de Paula SS13 Collection is Titled Jade’s Magicopolis

The Hermione de Paula SS13 collection is strangely tomboyish despite the predominance of the designer's signature use of hand-painted floral patterns. The model is pretty much clad head to toe in the print from the beginning of the lookbook to the end. Nevertheless, the casual cuts and baseball caps are all that is needed to add a masculine touch to each ensemble.

Titled Jade’s Magicopolis, the Hermione de Paula SS13 collection also concentrates heavily on the feminine layering of chiffon and silk. Even with the appearance of biker jackets, trousers and tank tops, the looks are still flowing and elegant.

Perfect for the warmer seasons, the Hermione de Paula SS13 collection is made for hipsters and ladies alike. Especially if those women have a bit of attitude when wearing the outfits.

Tomboyish Fashion
There is an opportunity for designers to create more gender-neutral clothing with a mix of masculine and feminine designs.
Hand-painted Prints
There is potential for artists to create unique and personalized fashion items with hand-painted prints.
Feminine Layering
There is an opportunity for designers to explore the combination of different layers of feminine fabrics to create a flowing and elegant look.

Who This Affects Most

Fashion Design
Fashion designers could incorporate hand-painted prints and mix masculine and feminine designs for a more inclusive approach to clothing.
Art
Artists could incorporate their hand-painted prints into fashion items to create unique and personalized designs.
Retail
Retailers could focus on offering more gender-neutral clothing options with feminine layering to cater to a wider range of customers.
SCORE
6.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 85%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X