For the gents looking to add a little privately chic style, the Versace underwear for men line incorporates risqué skivvies and sexy swim trunks.
The 2013 line will introduce a new line of underwear & swimsuits that incorporate bold pops of gold and extremely low cuts that fit well with the design house's often eccentric style. Previously, Versace did produce many underwear & swimsuit items, but never to the extent of creating an entire collection on its own. The move comes as relatively unexpected, but it's no wonder considering the growing market for luxury mens wear, specifically in the undergarment industry.
The collection is modeled by Ryan Barrett, who will be the new face of the entire campaign that will be hitting stores early in the new year.
What's Driving This Trend
- Risque Underwear
- Disruptive innovation opportunity: Create a line of bold and provocative underwear that pushes the boundaries of traditional men's undergarments.
- Luxury Menswear
- Disruptive innovation opportunity: Develop innovative designs and materials for high-end men's fashion, specifically in the undergarment industry.
- Bold Swimwear
- Disruptive innovation opportunity: Design daring and eye-catching swim trunks that incorporate unique color combinations and cuts.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Introduce new trends and styles in the fashion industry, specifically in luxury menswear and underwear.
- Textile
- Disruptive innovation opportunity: Develop innovative fabrics and materials that offer both comfort and style for men's undergarments and swimwear.
- Advertising
- Disruptive innovation opportunity: Create captivating and impactful marketing campaigns to promote new lines of provocative underwear and swimwear.
