Chic Boyish Fashion

The Fashion Gone Rogue 'It's a Boy Thing' Editorial Stars Ashley Perich

The Fashion Gone Rogue 'It's a Boy Thing' online editorial is adorably fun and lighthearted. As though fully embracing her boyish side, model Ashley Perich strikes energetic poses that do justice to the androgynous outfits without overshadowing her own natural femininity. By expressing both, she is able to truly capture the chicness of each casual ensemble.

Lensed by photographer Beth Studenberg, the Fashion Gone Rogue 'It's a Boy Thing' online editorial was shot in studio against a white backdrop. The blonde beauty was styled by Shanna Nicole and Elissa Aimee in low-key youthful pieces from such labels as Burberry Brit, Michael Kors and Carlos Miele. A touch of glam is achieved thanks to hairstylist Yesenia Vargas and makeup artist Daniel P.

Gender-fluid Fashion
Businesses can explore opportunities in creating fashion lines that break the traditional gender roles and cater to the growing demand for gender-fluid clothing.
Androgynous Styling
Brands can experiment with androgynous styling techniques to create versatile fashion options that blur the lines between masculine and feminine aesthetics.
Lighthearted Fashion Editorials
There is a potential for fashion businesses to capitalize on the popularity of lighthearted fashion editorials that showcase playful and fun fashion concepts.

Industries Being Reshaped

Fashion Retail
Fashion retailers can leverage these trends to offer a wider range of gender-inclusive and androgynous fashion choices.
Beauty and Cosmetics
Beauty and cosmetics brands can align their products with androgynous fashion by promoting gender-neutral beauty and grooming routines.
Marketing and Advertising
In the marketing and advertising industry, agencies can explore creative campaigns that celebrate gender diversity and challenge traditional fashion norms.
SCORE
4.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 61%
Freshness 8%

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