Ornamental Oceanic Swimwear

Harper’s Bazaar Australia December 2012 Dives into Vacation Fash

The Harper’s Bazaar Australia December 2012 issue features a visually stimulating editorial that takes on unconventionally ornamental swimwear.

Titled 'Wash & Wear,' this spread stars model Annabella Barber whose striking looks glimmer. She dons glitzy swimwear pieces by the likes of fashion houses We Are Handsome and Sass & Bide and Dior. Each glamorous outfit was put together by fashion director Thelma McQuillan, who artfully contrasts each decorate garment with the blue water.

Perhaps the most breathtaking facet of this editorial spread is photographer Simon Lekias' ability to capture the paradise of the Maldive Islands. This editorial story provides timely inspiration for the winter break as fashionistas embark on exotic vacations. Perhaps oceanic resorts will have holidaymakers glistening in the sunlight as they sport looks inspired from the Harper’s Bazaar Australia December 2012 issue.

Ornamental Swimwear
Opportunity to create swimwear with unconventional and visually stimulating designs
Glitzy Fashion
Opportunity to incorporate glitz and glamour into fashion designs, particularly swimwear
Paradise-inspired Fashion
Opportunity to create fashion pieces inspired by exotic locations and resorts

Where This Applies

Swimwear
Disruptive innovation opportunity to create ornamental and glitzy swimwear designs
Fashion Photography
Opportunity for photographers to capture and showcase fashion in stunning locations
Resort Industry
Opportunity for oceanic resorts to incorporate and promote fashion-inspired experiences for vacationers
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 60%
Activity 46%
Freshness 8%

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