The Socializing Your Brand infographic shares the top nine tips from world class brands on integrating social media effectively. Becoming a world class brand isn't easy, and it takes an attentive and open mind to engage a worldwide crowd effectively. Weber Shandwick and Forbes Insights surveyed almost 2000 senior marketing and communications executives worldwide to discover how they engage their audiences.
In an "integrate or die" situation, several companies have opted to creating mobile-friendly versions of their sites. Implementing more new and user-friendly approaches lets users know that their convenience, not just their money, is a concern for the companies. Many brands have also taken the approach of "listen more than you talk," which helps it gauge their users' satisfaction levels as well as tailor future ads that connect with their target audiences.
What's Driving This Trend
- Mobile-friendly Websites
- Creating mobile-friendly versions of websites allows companies to prioritize user convenience and engagement.
- User-friendly Approaches
- Implementing new and user-friendly approaches shows that companies value their users' convenience.
- Active Listening
- Brands that listen more than they talk can gauge user satisfaction and tailor future ads to connect with target audiences.
Who This Affects Most
- Digital Marketing
- Implementing mobile-friendly websites and user-friendly approaches can disrupt the digital marketing industry by enhancing user engagement and convenience.
- Web Design
- The trend towards creating mobile-friendly websites presents disruptive innovation opportunities for web design professionals skilled in responsive design techniques.
- Market Research
- Active listening and tailoring future ads based on user satisfaction levels present disruptive innovation opportunities for market research professionals in understanding target audiences.
