The W Magazine December 2012 issue features a gender-bending editorial titled 'Come As You Are.'
The photo spread was shot by Craig McDean and was styled by Marie-Amelie suave. The grungy and all-female model editorial is a glimpse into the endless limitations of fashion. The light-hued spread features a slew of blondes and brunettes in baggy and slouchy get-ups. Puffy jackets and loose crotch pants were shown throughout. The females were all styled with slicked pack hair and minimal makeup to amp up the masculinity and blur the barriers between female and male conventions. All of the photographs depict the gorgeous girls in stern and upright positions. Their body language is more rigid and their complete looks are harsher.
Overall, the W Magazine December 2012 issue is a stunning exhibit of female androgyny.
Why This Trend Is Growing
- Gender-bending Fashion
- Opportunity to embrace androgyny in fashion, blurring the boundaries between male and female clothing.
- Grunge Style Resurgence
- Opportunity to bring back the grunge aesthetic with slouchy and baggy clothing.
- Minimalist Hair and Makeup
- Opportunity to focus on minimal hair and makeup styles for a more masculine look.
Industries Being Reshaped
- Fashion
- Innovation in fashion design, emphasizing gender-neutral clothing.
- Photography
- Opportunity to capture androgynous fashion editorials in unique and compelling ways.
- Beauty
- Development of minimalistic makeup and hairstyling products to enhance androgynous looks.
