As the Your Smartphone is Spying on You infographic states, the prevalence of smartphones has made "privacy a thing of the past."
This is mostly due to the location-based apps that are used on a day-to-day basis. These apps are used often because they are extremely convenient for things such as finding the closest businesses, using app-based promotions that rely on check-ins and just for looking up your location on a map. By using these apps, you are allowing companies to track where you go and sell that information to marketers, and if that wasn't enough, some apps can actually tap into your phone's microphone.
Your Smartphone is Spying on You infographic points out how phones let others watch you.
Why This Trend Is Growing
- Location-based Tracking
- Explore opportunities for developing secure and private location-based tracking solutions.
- Mobile App Privacy
- Identify innovative ways to enhance privacy and protect user data in mobile apps.
- Microphone Hacking
- Discover disruptive technologies to prevent unauthorized access to smartphone microphones.
Industries Being Reshaped
- Location-based Services
- Developments in secure location-based services have the potential to disrupt the technology and marketing industries.
- Mobile App Development
- Innovations in mobile app privacy solutions can disrupt the mobile industry and strengthen user trust.
- Cybersecurity
- Advancements in cybersecurity technologies can provide opportunities to prevent microphone hacking in the smartphone industry.
