Modernly Galactic Lookbooks

The Moe Spring/Summer 2013 is Unconventionally Expressive

Geometric beauty and quiet hues with quaint splashes of color are the focus for the Moe Spring/Summer 2013 collection.

Russian designer Aliona Kononova creates her pieces like sculptural works of art; shoulders are pointed and ruched and dresses are sliced, gathered and asymmetrically aligned. Most notably is Kononova's avant garde take on feminine accessories. Her evening bags resemble imagined exercising dumbbells that you would find in a futurist era; long black pursers with bulky square ends and a grip in the middle. The numbers one and two are printed starkly on each accessory.

The Moe Spring/Summer 2013 line is an unconventional collection of garments. It reflects the designer's eclectic vision and abstractedly looks at fashion as an ongoing exploration of identity.

Abstract Fashion
Designers can explore unconventional abstract concepts in fashion using geometry, quiet hues, and asymmetrical alignment.
Avant Garde Accessories
Designers can create futuristic accessories inspired by sculptural works of art.
Exploration of Identity
Fashion designers can look at fashion as an ongoing exploration of personal identity expressed through their designs.

Industries Being Reshaped

Fashion
The fashion industry can embrace abstract fashion using unconventional color splashes, geometry, and asymmetrical alignment and create avant-garde accessories for the future.
Art
Art industry can support sculptural artists inspired by fashion collections and support multi-disciplinary art discourse where fashion and art merge.
Marketing
Marketing industry can use abstractly designed fashion campaigns as a way of promoting identity exploration and cutting edge designs to younger, trend-seeking consumers.
SCORE
4.4 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 84%
Activity 41%
Freshness 8%

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