The Lotto 'What Would You Do?' ad campaign creatively envisions what some people might do with a winning ticket. Whether it is living the rest of their days swinging from a hammock on a tropical beach or buying a luxury yacht, people would have a very fun time figuring out how to enjoy every last penny.
Conceived and executed by the DDB ad agency branch based in Auckland, New Zealand, the Lotto 'What Would You Do?' ad campaign may been surreal, but that is exactly how it feels to win such a ridiculous amount of money. Art directed by Toby Morris, Scott Maddox and Brett Colliver with photography by Steve Boniface, the images revolve around lottery ticket origami creations.
Key Themes Behind This Trend
- Creative Lottery Advertising
- Opportunity for advertising agencies to create unique and imaginative campaigns for lotteries.
- Surreal Imagery in Advertising
- Chance for creative agencies to use surreal visuals to capture attention and convey messages.
- Fantasy Lifestyle Promotions
- Potential for brands to offer fantastical experiences or products as part of marketing campaigns.
Where This Applies
- Advertising
- Opportunity for advertising agencies to capitalize on the demand for innovative and captivating campaigns.
- Lottery
- Possibility for lottery companies to adopt creative advertising strategies to attract and engage new customers.
- Luxury Goods
- Potential for luxury brands to collaborate with lotteries and offer exclusive experiences or products to winners.
