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Literal Eye Candy

Googly Eye Candy Will Stare Back

— November 25, 2012 — Lifestyle
There is nothing like enjoying a little eye candy every now and then, and I mean that literally with the googly eye candy.

Released by Archie McPhee is a new line of lollipops that are shaped and flavored in some of the most ironic ways. If you
have ever imagined sucking on a pair of Coca-Cola flavored eyeballs, minty fresh tighty whities, sweet blueberry sharks, orange thumbs or the surprisingly regular butter-flavored cubed butter lollipop, then your prayers have been heard. Though these sweets are bizarrely paired in shape and taste, no one says you have to eat them yourselves. Have a little fun by attempting to lure pals into sucking on a severed thumb or a pair of fresh underpants, even if it's to taste-test the authenticity of the label's flavors.
Trend Themes
1. Novelty Food - The popularity of bizarre and ironic-shaped food products provides opportunities for creating unique and attention-grabbing treats.
2. Interactive Packaging - Packaging that incorporates interactive elements such as googly eyes can enhance the consumer experience and create a memorable brand connection.
3. Unexpected Flavor Combinations - The trend of combining unusual flavors in food products allows for surprising taste experiences that defy expectations and intrigue consumers.
Industry Implications
1. Confectionery - The confectionery industry can explore new and unconventional shapes and flavors for lollipops to capture consumer attention and stand out in a crowded market.
2. Packaging - The packaging industry can develop innovative designs that incorporate interactive elements like googly eyes to enhance product appeal and consumer engagement.
3. Food and Beverage - The food and beverage industry can experiment with unexpected flavor combinations, like butter-flavored cubed butter lollipops, to cater to adventurous and curious consumers seeking unique taste experiences.
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