Screened-Off Accommodations

Hotel Americano by Enrique Norten Provides a Buffer From NYC Streets

Visitors to hectic cities like New York want to be in the middle of everything while being able to shut out the hustle and bustle when exhausted from sightseeing or even a little homesick for small towns; the Hotel Americano provides that and more.

Situated at one of New York's most active gallery streets by day and vibrant club scenes by night on West 27th Street, Hotel Americano would seem like a place for young 20-somethings looking for a bit of culture and a lot of partying. Nevertheless, Hotel Americano sports a stainless steel mesh screen that acts as a much needed buffer from all of that activity.

The 56-room Hotel Americana is a small community itself with its own club, restaurant, pool, garden and more.

Screened-off Spaces
Hotels and other establishments may consider utilizing screened-off spaces to provide guests with a buffer from the outside world while still being in the middle of the action.
Community Living
Creating a sense of community within hotels and other establishments could attract guests looking for a long-term stay and a feeling of belonging.
Multifunctional Spaces
Designing spaces that serve multiple functions, such as a club, restaurant, pool, and garden, can provide guests with a more well-rounded and enjoyable experience.

Where This Applies

Hospitality
Hotels can utilize these trends to differentiate themselves from competitors and provide a unique experience for guests.
Real Estate
Developers could incorporate these trends in residential properties to attract renters looking for a sense of community and multifunctional living spaces.
Retail
Retail establishments, such as shopping malls, could incorporate screened-off spaces to provide shoppers with a break from the hustle and bustle of the mall.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 25%
Activity 17%
Freshness 8%

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