Modern Frugal Catalogs

Matteo Molinari Spring/Summer 2013 Fuses Country with Contemporary

The Matteo Molinari Spring/Summer 2013 collection shines a light on hand-crafted garments made by crocheting, hand-knitting and other intricate thread techniques.

From retro-inspired knitwear to impeccably tailored suiting, this chic catalog is a fashion forward interpretation of a frugal farmer aesthetic. While the designer's handcrafted knits reference the past, his sleek suits are modern and feature eye-catching accent details.

Inspired by local Italian handcrafting techniques, the Matteo Molinari Spring/Summer 2013 collection marries the past and present with a fusion of clean lines and silhouettes along with exaggerated volumes and eye-catching accessory pieces. From oversized farmer hats and nostalgic eyewear frames to studded collars and pleated trousers, this versatile collection embraces the importance of every intricate detail and proves that perfection is only achieved with time and effort.

Handcrafted Garments
Disruptive innovation opportunity: Develop a platform that connects independent artisans with customers, allowing for customization and unique designs.
Fusion of Past and Present
Disruptive innovation opportunity: Create a line of clothing that combines traditional craftsmanship with modern materials and technology.
Embracing Intricate Details
Disruptive innovation opportunity: Design a line of accessories that focus on intricate details, such as handcrafted embellishments or unique fastenings.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Explore sustainable and ethical fashion practices, such as using recycled materials or implementing fair trade policies.
E-commerce
Disruptive innovation opportunity: Develop an online marketplace for independent fashion designers to sell their handcrafted products directly to consumers.
Art and Craft Supplies
Disruptive innovation opportunity: Create customizable craft kits that provide aspiring artisans with the tools and materials to make handcrafted garments at home.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 30%
Freshness 8%

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