The Ethical Ocean Holiday Helper Elf is a great guide to socially responsible gift-buying this holiday season. Whether your gift is intended for animal lovers, human rights advocates or the environmentally minded, the Holiday Helper Elf only shows ethical products, leaving you with peace of mind.
The Ethical Ocean community seeks to connect people online through morally responsible shopping. Rather than having to look up which companies are and aren’t following ethical standards in the making of their products, Ethical Ocean does it for you, ensuring that everything you buy is contributing to the greater good of society. Ethical Ocean seeks to educate everyone on their responsibility to the environment; “It’s up to each of us to know what we are buying and why—and how each product we spend our dollars on impacts other people, animals, and the environment.”
Initiatives like the Ethical Ocean Holiday Helper Elf are a great way of simplifying the holiday gift-giving process as it gives you some great suggestions based on their mini-assessment of the gift-receiver.
What's Driving This Trend
- Socially Responsible Gift-buying
- Opportunity to create disruptive innovation by developing platforms that connect consumers with ethically-sourced products and simplify the gift-buying process.
- Morally Responsible Shopping
- Opportunity to disrupt the retail industry by providing consumers with information on ethical standards and impact of products on society.
- Ethical Consumerism
- Opportunity to innovate by educating consumers on the importance of responsible purchasing and its impact on people, animals, and the environment.
Who This Affects Most
- E-commerce
- Opportunity to disrupt the e-commerce industry by offering a platform that exclusively showcases socially responsible products.
- Retail
- Opportunity to innovate in the retail industry by incorporating ethical standards and transparency in product sourcing.
- Sustainable Living
- Opportunity to disrupt the sustainable living industry by creating awareness and promoting responsible purchasing choices.
