The Modern Dance is not something a person would see on the hit reality tv show, 'So You Think You Can Dance.' First of all, the talented performer is a cardboard character. Secondly, he is only able to dance in stop-motion videos. A fun project that revolves around a grooving stop-motion animation, The Modern Dance is a striking example of what can be achieved in such an industry.
Created by Rogier Wieland, a graphics and audiovisual designer based in The Hague, the Netherlands, The Modern Dance is a short piece (clocking in a one minute), but it is chock full of visual treats and inspiration. The viewer watches engrossed as the cardboard character dances his way through an urban city, uncaring about his small stature and 2D existence.
What Makes This Trend Stand Out
- Stop-motion Animation
- Opportunity for companies to incorporate stop-motion animation techniques into their marketing campaigns for a visually captivating and unique experience.
- Cardboard Characters
- Potential for businesses to create cardboard character mascots for branding purposes, offering a cost-effective and eco-friendly alternative to traditional mascots.
- Visual Storytelling
- Demand for businesses to utilize visual storytelling techniques, like The Modern Dance, to engage and captivate audiences in a memorable way.
Sectors Adopting This
- Advertising
- Advertising agencies can leverage stop-motion animation to create innovative and attention-grabbing campaigns for their clients.
- E-commerce
- E-commerce platforms can incorporate cardboard character mascots to enhance brand identity and attract customers with a distinct visual style.
- Film and Entertainment
- Film studios and production companies can explore the use of visual storytelling techniques to create unique and immersive viewing experiences for audiences.
