The undulating form of the Portal of Awareness installation is impressive on many different levels, two in particular. Not only does it appear to be moving despite being a completely static structure, it is also made up of hundreds of coffee cups, 1500 to be exact.
Designed by Rojkind Arquitectos and located in Mexico City along one of the most important avenues, Paseo de la Reforma, the Portal of Awareness installation is one of eight creations commissioned by Nescafé. Tasking the artists, which included Francisco Serrano, Mario Schjetnan and Bernardo Gómez-Pimienta, to use a specific number of coffee cups, Rojkind decided to create a canopy using a rebar frame. Using mugs of different shades, a visually striking gradient was achieved.
Key Themes Behind This Trend
- Sustainable Art
- There is an opportunity to create more sustainable art by repurposing materials that are no longer needed.
- Interactive Installations
- There is an opportunity to create installations that interact with the viewer, enhancing overall experience.
- Upcycling
- There is an opportunity to upcycle common materials into unique creations, reducing waste and generating new value.
Where This Applies
- Art Installations
- There is an opportunity for artists to create installations using everyday objects and materials in striking and unique ways.
- Sustainability
- There is an opportunity for the sustainability industry to promote the repurposing of materials to promote a circular economy
- Coffee Industry
- There is an opportunity for the coffee industry to showcase unique and creative ways to repurpose their products, creating new markets and revenue streams.
