As part of the Karl Lagerfeld Shu Uemera makeup collection, the Mon Shu Girl video shows how the muse for the collaboration was created.
A little french doll with a blunt bob and bold bangs is drawn by a pensive Karl Lagerfeld silhouette. She then pops out of the page, stumbles upon a magnificent stash of Shu Uemera by Karl Lagerfeld makeup and proceeds to cover her face in pressed powders, shimmery blushes and brilliant glosses. Finally she is so overcome by excitement, she shoots off into the sky on a lipstick rocket.
The cute Mon Shu Girl video is a fun way for the designers to show off the playful side of their collection.
What's Driving This Trend
- Makeup Collaboration Trends
- Opportunity for designers to showcase their creative collaborations through video advertising for makeup collections.
- Cartoon Character Marketing Trends
- Opportunity to create cartoon characters as brand ambassadors in marketing campaigns for cosmetic products.
- Interactive Product Promotion Trends
- Opportunity for companies to create interactive ways to demonstrate the features and benefits of their makeup products.
Who This Affects Most
- Cosmetics Industry
- Opportunity for cosmetics companies to incorporate animated characters in their branding and marketing efforts.
- Fashion Industry
- Opportunity for fashion designers to collaborate with cosmetic companies on product collections with interactive advertising campaigns.
- Advertising Industry
- Opportunity for advertising companies to create interactive campaigns for cosmetic companies by featuring cartoon characters and makeup products.
