Social media platforms are constantly in competition with one another, and although it seems as if Facebook is the dominating choice, the Google Plus vs Facebook Domination infographic shows otherwise.
Facebook has long been considered the biggest social platform for friends to connect and reconnect. While there are individuals who use this outlet professionally, it has been notorious for exposing illicit or inappropriate activities. While this domain is great for marketers to gather some of the most accurate statistics based on interests and demographics, Google Plus's design and platform optimizes sharing with clearer visualizations. Since Google has also been rolling out Google Panda, a new way the search giant ranks Web pages in search results, Google Plus serves to help sites gain that advantage using the "Plus 1" option, something Facebook cannot do.
Why This Trend Is Growing
- Increased Visual Sharing
- Google Plus's design and platform optimizes sharing with clearer visualizations.
- More Accurate Data Analytics
- Facebook is great for marketers to gather accurate statistics based on interests and demographics.
- Integration of Search and Social
- Google Plus helps sites gain search advantage with the 'Plus 1' option that Facebook cannot provide.
Industries Being Reshaped
- Social Media Marketing
- The trend of increased visual sharing and accurate data analytics provides opportunities for social media marketing professionals to create more engaging and targeted campaigns.
- Web Design and Development
- The visual-centric approach of Google Plus highlights the need for web design and development industry to create visually appealing and user-friendly platforms.
- Digital Advertising
- The integration of search and social on Google Plus creates disruptive innovation opportunities for digital advertising agencies to optimize campaigns and drive better results.
