Abstract Feather Sculptures

Lure by Kate MccGwire is at Once Beautiful and Unsettling

Lure by Kate MccGwire sees the artist's return to the medium that put her on the map: feathers. While London-based sculptor wowed audiences earlier this year with her wishbone installation titled Brood, it is her past feather exhibits that really captured her audience. Unlike Evacuate, which involved frightening monster-like form, this exhibit wants to lure people in.

Comprised of abstract sculptures, Lure by Kate MccGwire is at once beautiful and unsettling. Twisting and bulbous, the sculptures have an organic aesthetic that gives them a strange sense of vitality. According to the artist herself, her work is "both sensual and deviant in equal measure.” People will be mesmerized by this new crop of work because of this and more.

Feather Sculptures
Disruptive innovation opportunity: Explore new ways to incorporate feathers in different art mediums, such as fashion or interior design.

Industries Being Reshaped

Art
Disruptive innovation opportunity: Introduce unconventional materials and techniques into traditional art forms, creating unique and captivating pieces.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 28%
Freshness 8%

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