Ni Putes Ni Soumises (Neither Whore Nor Submissive) is a French feminist movement that recently released a powerful ad campaign. As though loosely mimicking the Pantone color chips, the posters revolve around specific colors. The difference, however, is that instead of solid colors, it involves the depiction of bruises. From 'Rape Red' to 'Booze Brown,' the ads show how each woman, now deceased, got them.
Created by BETC, an ad agency based in France, the Ni Putes Ni Soumises ad campaign urges people to "fight violence against women." Art directed by Francis De Ligt with creative direction by Manoelle Van Der Vaeren, the compelling images will surely inspire empathy in viewers. Photographed by Eric Traore, they give new context to the injuries some women face on a daily basis.
Key Themes Behind This Trend
- Empathy Marketing
- Creating impactful campaigns that evoke empathy in viewers by showcasing the real-life struggles and experiences of marginalized individuals.
- Social Activism Advertising
- Using advertising as a platform to raise awareness and promote social change by addressing important issues such as violence against women.
- Visual Storytelling
- Utilizing powerful and thought-provoking visual imagery to convey a message and capture the audience's attention.
Where This Applies
- Advertising
- Opportunities to create disruptive campaigns that challenge societal norms and advocate for meaningful causes, like fighting violence against women.
- Feminist Movement
- Innovations in raising awareness and mobilizing support for women's rights and combating various forms of gender-based violence.
- Photography
- Exploring creative approaches in photography to visually convey powerful narratives and shed light on important social issues.
