The Verlaine Spring 2013 ad campaign is appropriately stormy. Although these aren't necessarily the scenes that people will want to see leading up to the spring season, it simply accentuates the inspiration behind the clothing line itself. From lightning imagery to rough textures, the brand predicts some rough weather in the forecast.
Lensed by Paul de Luna, a photographer raised in Southern California and based in New York, the Verlaine Spring 2013 ad campaign is quite dramatic. The grey skies not only highlight the dark palette of the fashion line, it will also stand out in comparison to more common spring campaigns involving bright pastel colors and happy go-lucky poses.
The Verlaine Spring 2013 campaign was styled by Ada Kokosar with makeup by Chichi Saito and hair by Taeko.
What Makes This Trend Stand Out
- Dark Fashion Campaigns
- Opportunity for fashion brands to create dramatic and unconventional campaigns, breaking away from the traditional bright and cheerful spring campaigns.
- Uncommon Spring Palettes
- Opportunity to explore dark and moody color palettes for spring fashion, offering a unique alternative to the typical pastel colors.
- Weather-inspired Fashion
- Opportunity to incorporate weather-related elements and textures in fashion designs, providing a unique and edgy aesthetic.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate disruptive elements into their campaigns and designs to stand out and create a buzz.
- Advertising
- Opportunity for advertising agencies to create visually striking and unconventional campaigns for fashion brands.
- Cosmetics
- Cosmetic brands can experiment with dark and edgy makeup looks to complement the dramatic fashion campaigns.
