Artist Marie Schuller displays designer Lie Sang Bong's spectacular 2012 collection in a funky fashion film made for Asian Couture Week.
The film effortlessly depicts Lie Sang’s collection as ethereal and magical. There is an overload of colorful butterflies and Schuller plays into the whimsical nature of the garments, exploiting their beauty and movement in the film with lights. In the film, Sang describes the butterflies as symbolic to his childhood dreams and desire to allow them to fly and flutter away. The message is heartwarming and Schuller plays into the sentimental temperament of his work accordingly.
The video proceeds to follow a model in Sang’s creations as she plays with an umbrella and goes on a casual stroll all decked out. The viewer feels on a journey with the model and the idea of the butterfly resonates. Schuller’s Asian Couture week fashion film explores imaginative Asian fashion and emphasizes that each one of us can take flight.
Why This Trend Is Growing
- Fashion Films
- Opportunity to create visually captivating films that showcase fashion collections and evoke emotion.
- Whimsical Fashion
- The trend of incorporating whimsical elements in fashion designs, creating a playful and fantastical aesthetic.
- Emotional Storytelling
- Using fashion films to tell compelling stories that evoke emotions and connect with audiences on a deeper level.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: integrating fashion films as a core part of marketing strategies to engage consumers in a unique and captivating way.
- Film and Entertainment
- Disruptive innovation opportunity: collaborating with fashion designers and brands to create visually stunning fashion films that blur the lines between art and advertising.
- Advertising and Marketing
- Disruptive innovation opportunity: utilizing emotional storytelling through fashion films to create powerful brand narratives and connect with target audiences on a deeper level.
