The Maripossa 2013 campaign showcases a slew of stunning jewelry imbued with mystical properties. At least, the latter part is suggested by the necromantic imagery used throughout. From the dark and mysterious vibe to the model magically floating in midair, it is hard not to think that the pieces are magical.
Shot by photographer Lissy Elle, the Maripossa 2013 campaign is titled, "Into The Ether, For Usher." The misty purple lighting adds an ethereal aesthetic that accentuates the theme of the photoshoot. Model Rita Violentij was styled by the label’s designer Lauren Besser, who choose to complement the rawness of the jewelry pieces with simple shifts and nude bodysuits. They are the perfect canvas for the chunks of molten metal and fabric-like jewellery.
What's Driving This Trend
- Mystical Jewelry
- Disruptive innovation opportunity: Develop technologically advanced jewelry pieces that incorporate mystical properties to enhance the wearer's experience.
- Necromantic Imagery
- Disruptive innovation opportunity: Create marketing campaigns for other industries that utilize dark and mysterious imagery to create intrigue and captivate audiences.
- Ethereal Aesthetic
- Disruptive innovation opportunity: Design products or experiences in various industries that incorporate misty purple lighting and an ethereal aesthetic to evoke a sense of magic and wonder.
Who This Affects Most
- Jewelry
- Disruptive innovation opportunity: Develop jewelry lines that utilize raw materials and fabric-like designs to create unique and unconventional pieces.
- Fashion
- Disruptive innovation opportunity: Introduce fashion collections that embrace simplicity and incorporate molten metal elements for a modern and edgy look.
- Marketing
- Disruptive innovation opportunity: Explore innovative marketing strategies that utilize dark and mysterious imagery to create a strong emotional connection with target audiences.
