Creating and producing a fashion film with regular models is a thing of the past as the Proenza Schouler x Second Life 'Desert Tide' video showcases CGI models wearing the Fall 2012 collection. The video features three CGI models dancing to Blank Banshee's 'Cyber Zodiac' in an extremely exotic way.
Creating a nuance fashion film without models strutting their stuff down some sort of runway is a new feature. The CGI affect on modern society has officially made its way to the fashion world. Even though the CGI location is questionable and the jumping dolphins don't correlate to a fall collection, the video is an eccentric way to show where the fashion industry is heading.
What's Driving This Trend
- CGI Fashion Models
- The use of CGI models in fashion advertising presents an opportunity to create unique and imaginative campaigns that break away from the limitations of traditional model shoots.
- Virtual Fashion Shows
- Virtual fashion shows, where CGI models showcase designer collections in digital environments, have the potential to become a widespread alternative to traditional runway shows in the future.
- Cgi-enhanced Branding
- Adopting CGI and other digital technology in branding campaigns presents an opportunity for companies to create visually stunning, attention-grabbing content that stands out in a crowded marketplace.
Who This Affects Most
- Fashion
- The fashion industry can incorporate CGI models to reinvent traditional fashion advertising campaigns and create more unique and immersive online shopping experiences.
- Advertising
- The advertising industry can explore the use of CGI models, virtual environments and interactive content to create more innovative and engaging ad campaigns for clients.
- Film Production
- CGI technology can provide opportunities for film production to create more immersive and imaginative productions that push the boundaries of human limitations.
