'White People Mourning Romney' emerged post-election to celebrate some spectacular reactions to the re-election of American President Barack Obama. Though the election was almost a week ago at this point, the immediate and long-term reaction to the re-election of the Democratic incumbent has been ongoing.
Winning 50% of the popular vote, Obama took the Presidency early in the night by achieving the necessary 270 electoral college votes and eliminating Republican challenger Mitt Romney. The hilarious Tumblr plays on a theme that is sometimes associated with the Republican party: white, married Christians. With an emphasis on the white part of the association, the Tumblr features white Americans reacting the news of Romney's loss and Obama's subsequent re-election.
The priceless reactions range from devastation to pure, unadulterated outrage.
Key Themes Behind This Trend
- Satirical Social Media Responses
- Social media users are using political events to add humor to their content, and businesses can capitalize on this by creating humorous content around cultural events.
- Viral Parody Accounts
- Creating content on parody accounts is emerging as a trend that is gaining traction in the digital world and businesses can take advantage of this for their own marketing campaigns.
- Interactive Media Humor
- Interactive media that involves humor is a fast-growing trend and businesses can benefit from integrating humor into their own digital media.
Where This Applies
- Digital Media and Advertising
- In light of the humor trend, businesses in the digital media industry can use humor to promote their products and increase engagement.
- Political Campaigning and Public Relations
- Businesses in politics and PR can use satire or humor to create content that resonates with their audiences and gains social media traction.
- Entertainment and Media
- Businesses in entertainment and media can create humorous content to engage consumers and increase following on their social media platforms.
