Sophisticated Colorblocking Fashion

Marie Claire Australia 'Block Party' Stars Zuzana Gregorova

The Marie Claire Australia 'Block Party' editorial focuses on colorblocked outfits. Instead of blatantly bold pairings made for those who like to experiment with edgy ensembles, these outfits are tastefully sophisticated and elegant. The colorblocking technique has been subtly introduced, showing women that they don't have to be loud and eccentric in order to rock the fashion fad.

Lensed by photographer Fabio Chizzola, the Marie Claire Australia 'Block Party' editorial stars model Zuzana Gregorova. Appearing in the November 2012 issue of the magazine, the Slovakian beauty was styled by Kate Harrowsmith. Harrosmith pulled contemporary pieces from the racks of such labels as Josh Goot, Zimmermann, Emporio Armani and Phillip Lim for the photoshoot. The looks were perfected with hair by Benoit Moeyaert and makeup by Eric Polito.

Sophisticated Colorblocking Fashion
Opportunity for brands to create elegant and refined colorblocked outfits, appealing to those who prefer a subtler take on the fashion trend.
Tasteful Colorblocking Technique
Opportunity for fashion designers to subtly introduce colorblocking in their collections, offering a more understated and sophisticated approach to the popular trend.
Democratizing Fashion Fads
Opportunity to show women that they can rock fashion fads, such as colorblocking, without having to be overtly loud or eccentric, expanding the target market for fashion brands.

Where This Applies

Fashion Retail
Opportunity for fashion retailers to stock contemporary colorblocked pieces from popular labels, attracting customers looking for sophisticated and tasteful fashion choices.
Fashion Design
Opportunity for fashion designers to incorporate the colorblocking technique into their collections, appealing to consumers who prefer a more understated and refined take on the trend.
Beauty and Styling
Opportunity for hairstylists and makeup artists to complement colorblocked outfits with elegant and polished hair and makeup looks, enhancing the overall sophisticated appeal.
SCORE
5.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 53%
Freshness 8%

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