The Joao Pimenta Fall 2013 collection displays beautiful gold jackets, auburn suit pants and leather ensembles. Better yet, the show featured some Movember action with each model sporting hilarious mustaches.
The men’s fall 2013 collections have begun to debut, available for viewing months before any women’s collection. The rich textures and deep hues capture the inspiration of the “malandro carioca;" the Brazilian ideology of a trickster. This interesting concept comes through the runway clothing with slick painted-on mustaches. The Fall 2013 season features a stunning array of tailored suits and beautiful clothing.
The Movember addition is a great way to attract attention to prostate cancer through the use of fashion. The long jackets, pristine hats and stunning array of leather detailing makes this brand's show a captivating experience.
What's Driving This Trend
- Men's Fall 2013 Collections
- Disruptive innovation opportunity: Explore unique and creative ways to showcase men's fashion, such as incorporating unconventional elements like painted-on mustaches.
- Movember Fashion
- Disruptive innovation opportunity: Combine fashion with a cause by using clothing and accessories to raise awareness and support for prostate cancer or other charitable causes.
- Incorporating Humor in Runway Shows
- Disruptive innovation opportunity: Inject humor and playfulness into fashion events by incorporating comedic elements, like showcasing models with hilarious mustaches.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Experiment with unconventional trends and incorporate humor to capture consumer attention and create unique brand experiences.
- Men's Apparel
- Disruptive innovation opportunity: Embrace unconventional fashion elements, materials, and designs to add excitement and personality to men's clothing collections.
- Charitable Organizations
- Disruptive innovation opportunity: Collaborate with fashion brands to create awareness campaigns and fundraising events that leverage fashion as a powerful platform for social causes.
