The Shwood Recovery Initiative was started as a way to help those citizens in the United States who were affected by the grueling Hurricane Sandy storm.
Shwood created a Santos Mahogany version of its Canby wood sunglasses as a limited edition charitable purchase. All the proceeds received from the purchase of this pair of UV shielding shades will go directly to the American Red Cross. The glasses are tastefully square with a deep rose wooden frame. On the side the Latin phrase "E Pluribus Unum" is engraved, which translates to "many uniting as one," according to the Shwood website.
If you find that you need a new pair of shades, pick up the ones the Shwood Recovery Initiative is offering to help all those that were harmed by the storm.
Why This Trend Is Growing
- Charitable Purchases
- Creating limited edition products with proceeds going towards charitable causes to increase consumer involvement in social impact.
- Disaster Relief Merchandise
- Designing and marketing products specifically for disaster relief efforts to appeal to socially-conscious consumers and create a positive impact.
- Socially Responsible Marketing
- Incorporating social responsibility into advertising and promotional strategies to appeal to socially-aware consumers and differentiate brands from competitors.
Industries Being Reshaped
- Eyewear
- Designing and selling specific eyewear products for social impact efforts, such as UV shielding glasses for natural disaster relief.
- Fashion
- Incorporating social responsibility into fashion lines to appeal to consumers' desire for eco-friendly and socially-conscious products.
- Non-profit
- Partnering with companies to create fundraising opportunities with their products to increase revenue and social impact during disaster relief efforts.
