The Deo Perfume Candy may be an edible deodorant, but fear not, it won't entail anything as unappetizing as eating actual deodorant. Instead, as its name suggests, it is a sweet that uses geraniol, "a natural antioxidant and its fragrance that, once consumed as a candy, leaves the body through its pores, creating a naturally sweet smell that can last for hours," according to the Deo Perfume Candy website.
Rose-flavored, the Deo Perfume Candy claims to be able to make a 145 pound person secrete a floral aroma for up to six hours. Considering that people are often encouraged to look after themselves starting from the inside and working out, this may be just the solution for those suffering from body odor issues. The Deo Perfume Candy is also conveniently sugar-free.
Why This Trend Is Growing
- Edible Fragrance
- Opportunity to innovate and create new products in the fragrance industry, as well as in the food industry.
- Cosmetics From Within
- Opportunity to create more beauty products that can be ingested and have beneficial effects on the body, as well as improve the efficacy of existing products.
- Functional Food Innovation
- Opportunity to develop new and unique functional foods that have multiple benefits for consumers beyond just nutrition.
Industries Being Reshaped
- Fragrance
- Opportunity to develop new ways to deliver fragrances and innovate in the fragrance industry, such as creating fragrances that can be ingested or applied topically.
- Food and Beverage
- Opportunity to innovate in the food industry by creating more functional foods that have benefits beyond nutrition, such as edible fragrances and other cosmetics from within.
- Cosmetics and Personal Care
- Opportunity to expand the types of products available in the cosmetics industry, with more ingestible products. Additionally, opportunity to develop personalized beauty routines that incorporate food and nutrition.
