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Convertible Steel Stocking Stuffers

The 2-in-1 Christmas Greeting Card Doubles as a Tree Ornament

— November 8, 2012 — Special
When a Christmas greeting card just isn’t enough, order up Tree Jewels, the new Christmas card line from Another Studio that also comes with a keepsake tree ornament. With Christmas around the corner, these new 2-in-1 greeting cards offer a sleek, classy alternative to the run-of-the-mill cards found in grocery stores or drug stores. When your friends open the card you sent them, they’ll also find a 5 cm-high stainless steel ornament that folds out to take shape.

Hidden inside the cards, this little surprise will give your holiday greeting increased value, not to mention adding a modern touch to the recipient’s Christmas tree. The collection offers two limited edition ornament/card designs: one is called Mini Tree and the other Angel. Mini Tree sells for £6.50 and the Angel for £6.95 -- both are available as of November 8th via the company's site.
Trend Themes
1. 2-in-1 Greeting Cards - Disruptive innovation opportunity: Create greeting cards that serve a dual purpose, adding value for recipients.
2. Keepsake Ornaments - Disruptive innovation opportunity: Design ornaments that can be incorporated into greeting cards, providing a unique and personal touch.
3. Modern Christmas Decor - Disruptive innovation opportunity: Develop sleek and stylish Christmas decorations that stand out from traditional options.
Industry Implications
1. Greeting Card Industry - Disruptive innovation opportunity: Integrate innovative features into greeting cards to attract customers and differentiate from competitors.
2. Ornament Manufacturing - Disruptive innovation opportunity: Explore new materials, designs, and functions for ornaments to expand market offerings.
3. Home Decor Industry - Disruptive innovation opportunity: Create modern and unique Christmas decor items to cater to consumers looking for contemporary designs.
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