Orange is transitioning from the Pre-Fall 2012 Collections and right into the Mal-Aimee Spring 2013 lookbook. From easy breezy fabrics to light cuts, the French brand Mal-Aimee captures effortless beauty. The line portrays a tailored look, while maintaining a simplistic feel. This season bases its clothing off of three separate colors; purple, cream and orange. The hues of the colors give each piece a matted pastel vibe which enhances the appeal Mal-Aimee is hunting for.
The Mal-Aimee Spring 2013 collection harbors the idea of Southern France and its breath taking natural beauty. The brand began in October of 2010 and already resembles the quality of high-end designer lines. The ready to wear collection should be made an essential part of everyone's wardrobe.
Why This Trend Is Growing
- Effortless Beauty Fashion
- There is an opportunity to create a line of fashion products that focus on creating an effortless beauty vibe, such as simple cuts and pastel colors or a focus on natural beauty inspirations.
- Color-based Design
- Creating clothing or fashion products with a focus on limited color palettes can create a cohesive and distinctive look, similar to the Mal-Aimee's Spring 2013 use of only three colors.
- Branding with Natural Beauty Inspirations
- Brands can take inspiration from beautiful nature destinations and incorporate that into their branding and design, like Mal-Aimee's use of Southern France as an inspiration.
Industries Being Reshaped
- Fashion Design
- Fashion designers can look to create or incorporate trending aspects such as Effortless Beauty Fashion, limited Color-Based Design, or branding through Natural Beauty Inspirations to create new and innovative designs.
- Cosmetics
- Cosmetic companies can introduce new products that promote a natural and effortless beauty approach that mirrors the light and clean ethos of Mal-Aimee's designs.
- Tourism and Travel
- Tourism and travel companies can similarly incorporate the natural beauty aspect of destinations to create unique and personalized travel packages that emulate the Southern French inspiration for Mal-Aimee's Spring 2013 line.
