Australian T-Shirt brand Goatboy knows that one of the best ways to create a buzz about a product, any product, is to surround it with juicy controversy. Madonna has been doing that for years with tremendous success. But I digress.
Goatboy is launching an online store and in order to call attention to it, the enterprise released an image of the Queen and her husband wearing a T-shirt of Princess Diana with the slogan: "She's Dead, so get over it".
Yep, that's an attention catcher.
Key Themes Behind This Trend
- Controversial Advertising
- Creating buzz by using controversial advertising and slogans.
- Shock Marketing
- Shock value campaigns to market products.
- Negative Publicity
- Gaining publicity through negative marketing.
Where This Applies
- Fashion
- The fashion industry utilizing controversial slogans and imagery to market products.
- Marketing
- Marketing firms using shock value campaigns.
- Advertising
- Advertising agencies utilizing negative publicity to gain attention for products.
