In the stunning beauty of hue-enhanced photos and whimsical nature backdrops, the Free People November 2012 catalog is a stunning portrayal of both German and Danish folklore tales. From The Princess and the Pea, Snow White, Snow Queen, Twelve Dancing Princesses and Rumpelstiltskin, the Free People Winter 2012 collection is a bohemian's dream wardrobe. Between the rolling snowy mountains to the French country-inspired bedrooms, the dream world created by the team over at Free People leaves no room for interpretation.
The boho outfits blend beautifully in every setting. From maxi dresses to oversized sweaters, the brand captures a fairytale unlike any before. The bohemian spin on the lookbook leaves the clothing line an amalgamation of causal pieces and optimistic accessories. Each shot captures the beauty of the clothing and the storyline.
What's Driving This Trend
- Fairytale-inspired Fashion
- Design inspired by fairytales from around the world, such as the Free People November 2012 catalogue can disrupt the fashion industry by leveraging nostalgia and offering consumers a unique take on fashion.
- Bohemian Fashion
- By combining bohemian fashion style with a fairytale storyline, Free People is innovating fashion and creating a new trend by appealing to a sense of whimsy and possibility.
- Nature-inspired Fashion Photography
- Using nature as a backdrop for fashion photography is not new but adding a storytelling element inspired by fairytale can disrupt the fashion photography industry to create an entirely new field.
Who This Affects Most
- Fashion and Apparel
- The fashion and apparel industry, in particular high-end and luxury fashion could benefit from incorporating storytelling into their catalogs and other marketing efforts to differentiate their products and engage consumers on an emotional level.
- Entertainment and Media
- The intersection of fashion and entertainment and media is key in providing consumers with a sense of escapism, and this bohemian fairytale-inspired catalogue can become a virtual and augmented reality experience, bringing the story and the clothes to life in a truly innovative way.
- Travel and Tourism
- Fairytales form an integral part of the cultural imagination of locations around the world, and travel and tourism industries that can connect this cultural heritage with fashion can create a unique niche market that appeals to modern consumers hungry to discover new stories.
