Sony has produced a new line of Sony Xperia covers using Japanese streetwear designers in effort to combat the iPhone 5 popularity. Sony teamed up with honeyee.com, a Japanese online magazine, to created six new smartphone covers. The covers fit both the Sony Xperia VL and AX versions. The Asian streetwear brands Sony used were SOPHNET, fragment design, Roen, Vanquish, Neighborhood and Ambush. Each brand created a phone cover for the collection which debuts in November 2012. With each phone cover, a matching wallpaper is available for the consumer.
From pixelated covers to out-of-this-world galactic pictures, the series depicts fun and creative work from local designers. The phone covers insert a hip and interesting spin on the business orientated phone. These Sony Xperia covers spice up one's bland phone.
Why This Trend Is Growing
- Japanese Streetwear Smartphone Covers
- Brands can leverage partnerships with Japanese streetwear designers to produce trendy and unique smartphone covers.
- Localized Designer Smartphone Covers
- Partnering up with local designers to create personalized smartphone covers can attract new consumers who appreciate unique and personalized products.
- Functional Smartphone Covers
- Combining functionality with design can create a new market for smartphone covers, such as covers that include a built-in battery charger.
Industries Being Reshaped
- Smartphone Accessories
- The smartphone accessories industry can benefit from exploring different partnerships with local designers and streetwear brands to produce unique and branded covers.
- Fashion and Streetwear
- Brands in the fashion and streetwear industry can capture a new market by leveraging their brand to produce smartphone covers and accessories.
- Consumer Electronics
- Consumer electronics brands can explore new cover designs and functionality, such as covers with built-in batteries or other useful features.
